ga4Quirks
Quick fixes and workarounds for common GA4 quirks. Learn how to solve tricky issues in Google Analytics 4 with clear, step-by-step solutions.
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6 BigQuery SQL Tips That Power GA4 Session Stitching & Attribution
Introduction Analyzing GA4 data in BigQuery can be incredibly powerful — but it’s easy to end up with slow, expensive queries as your logic grows. After writing complex GA4 SQL for things like session stitching and consent-aware attribution, I’ve learned some valuable techniques to keep things efficient, readable, and scalable. In this post, I’m sharing…
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Why Everyone is Turning to BigQuery for GA4 Data in 2025; Why Sampling Is a Growing Concern
Google Analytics 4 (GA4) has been evolving rapidly, but one hot topic in 2025 is data sampling. Many marketers and analysts are noticing that GA4 reports now apply sampling more aggressively than before, which can lead to inaccurate insights. This change is pushing professionals to rely more heavily on BigQuery for precise, unsampled data. In…
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Why You Can’t Always See Exact Session Counts for the Previous Day in GA4
If you’ve logged into GA4 in the morning and noticed that the previous day’s session count doesn’t look quite right, you’re not alone. This is a common GA4 behavior — not necessarily an “issue.” The Main Reason: Data Processing Latency GA4 does not process data in real time for standard reports.Here’s what you should know:…