Unlock the power of Accurate Data
Uncategorized
-
Accurate Marketing Attribution with GA4 Users in BigQuery
Marketing teams constantly ask: “Which channel truly drives conversions?” GA4 provides user-level metrics and event data, but discrepancies between the…
-
Calculating Conversion Rates at Each Step of the Ecommerce Funnel Using BigQuery SQL
Yesterday, we explored how to query GA4 ecommerce events in BigQuery to analyze your checkout funnel.That post laid the foundation…
Featured
Latest
Lucas Brey
I’m Lucas Brey, a travel blogger sharing practical guides, hidden gems, and honest tips from the road. Follow along for smart itineraries, great food finds, and stories worth bookmarking.
Categories
Tags
- ai
- analytics
- artificial-intelligence
- attribution
- big query
- BigQuery
- campaigns
- cartabandoners
- checkoutfunnel
- consent mode
- content-marketing
- cookiesexplained
- crossdeviceattibution
- crossdevicestitiching
- datalatencyga4
- digital-marketing
- ecommerce
- events
- funnel
- funnelperformance
- ga4
- ga4 bigquery session stitching
- ga4 traffic_source.medium explained
- ga4bigquery
- ga4bigquerysql
- ga4cookies
- ga4issues
- ga4quirks
- ga4sampling
- ga4sessions
- ga4traffic
- ga4trueusers
- ga4users
- google analytics
- Google Analytics 4
- llm
- marketing
- multitouchattribution
- NEWUSERS
- numberofsessions
- oversampling
- power-bi
- RETURNINGUSERS
- seo
- sessions
- social-media
- sql
- technology
- tips
- traffic
- undersampling
- users
- web