recent posts
- Google Analytics 4 (ga4) versus Universal Analytics: Complete Comparison Guide
- What Is traffic_source.medium in GA4 BigQuery?
- Understanding Sessions in Google Analytics 4 (GA4): A Deep Dive
Unlock the power of Google Analytics with Big Query
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Google Analytics 4 (ga4) versus Universal Analytics: Complete Comparison Guide
Introduction If you’ve used Google Analytics for your website, chances are you’re familiar with Universal Analytics (UA) — the long-standing version that most marketers and analysts grew up on.…
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What Is traffic_source.medium in GA4 BigQuery?
Introduction If you’ve started analyzing GA4 data in BigQuery, you’ve likely come across the field: It looks simple at first. However, in the context of Consent Mode, user stitching,…
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Understanding Sessions in Google Analytics 4 (GA4): A Deep Dive
Introduction In web and app analytics, sessions are the foundation of most user-level metrics. However, GA4 fundamentally redefines sessions compared to Universal Analytics (UA). Where UA relied heavily on time-based rules,…
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6 BigQuery SQL Tips That Power GA4 Session Stitching & Attribution
Introduction Analyzing GA4 data in BigQuery can be incredibly powerful — but it’s easy to end up with slow, expensive queries as your logic grows. After writing complex GA4…