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Google Analytics 4 (ga4) versus Universal Analytics: Complete Comparison Guide
If you’ve used Google Analytics for your website, chances are you’re familiar with Universal Analytics (UA) — the long-standing version…
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Why GA4 User Counts Don’t Match Between BigQuery and the GA4 Interface
If you’ve ever compared GA4 user metrics in the interface with BigQuery exports, you might have noticed discrepancies. For example,…
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GA4 User Analysis in BigQuery: Active, New, Returning, and Cross-Device Metrics Explained
In this guide, we’ll walk you through SQL queries to calculate Active, New, and Returning Users, explore cross-device behavior, and…
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Mastering GA4 Users: Metrics, Identity, and BigQuery Analysis
GA4 completely changed how we think about website and app users. Instead of just counting every visitor like Universal Analytics…
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Demystifying GA4’s Event-Scoped vs Session-Scoped Metrics in BigQuery
One of the biggest shifts from Universal Analytics to GA4 is the way data is structured around events and scopes.…
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Why You Can’t Always See Exact Session Counts for the Previous Day in GA4
If you’ve logged into GA4 in the morning and noticed that the previous day’s session count doesn’t look quite right,…
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Comparing Ecommerce Funnel Performance Across Campaigns and Product Categories in GA4 BigQuery
Yesterday’s post: How to Measure and Analyze Cart Abandonment with GA4 and BigQueryToday, we’ll go beyond a single funnel view…
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How to Measure and Analyze Cart Abandonment with GA4 and BigQuery
Cart abandonment kills revenue. But with GA4 and BigQuery, you can do more than just spot it—you can uncover when…
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Calculating Conversion Rates at Each Step of the Ecommerce Funnel Using BigQuery SQL
Yesterday, we explored how to query GA4 ecommerce events in BigQuery to analyze your checkout funnel.That post laid the foundation…
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How to Query GA4 Ecommerce Events in BigQuery to Analyze Your Checkout Funnel
Understanding your e-commerce checkout funnel is key to improving conversions and sales. Google Analytics 4 (GA4) exports detailed event-level data…
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Marketing Channel Performance in GA4: Tracking New vs. Returning Users
Understanding how different channels contribute to user acquisition vs. user retention is critical for optimizing spend and strategy. In GA4,…
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How to Track New vs. Returning Users in GA4 Using BigQuery
Understanding the difference between new and returning users is critical for marketers and analysts who care about user acquisition, retention,…
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Types of Users in GA4: Definitions & Key Considerations
Google Analytics 4 (GA4) offers a more flexible and event-based model than Universal Analytics, but it can be confusing when…
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I’m Lucas Brey, a travel blogger sharing practical guides, hidden gems, and honest tips from the road. Follow along for smart itineraries, great food finds, and stories worth bookmarking.
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