recent posts
- Google Analytics 4 (ga4) versus Universal Analytics: Complete Comparison Guide
- What Is traffic_source.medium in GA4 BigQuery?
- Understanding Sessions in Google Analytics 4 (GA4): A Deep Dive
Unlock the power of Google Analytics with Big Query
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Google Analytics 4 (ga4) versus Universal Analytics: Complete Comparison Guide
Introduction If you’ve used Google Analytics for your website, chances are you’re familiar with Universal Analytics (UA) — the long-standing version that most marketers and analysts grew up on.…
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Cross-Device Session Stitching and Multi-Touch Attribution in GA4 Using BigQuery
In today’s multi-device world, users often start a journey on mobile, continue on desktop, and convert on a tablet. GA4 UI can deduplicate users but splits sessions across devices,…
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How to Reconstruct Accurate Sessions in BigQuery: Session Stitching in GA4
Session counts in GA4 often don’t match what you see in BigQuery exports. This is because GA4 constructs sessions using rules like inactivity timeouts, traffic source changes, and midnight…
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Attribution Modeling in Google Analytics 4 using Big Query Data: Last Click vs Data-Driven in GA4
Marketers often ask the big question: “Which channel really drives conversions?”With GA4 and BigQuery, you can move beyond guesswork and analyze attribution models directly in your data warehouse. In…
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Why Everyone is Turning to BigQuery for GA4 Data in 2025; Why Sampling Is a Growing Concern
Google Analytics 4 (GA4) has been evolving rapidly, but one hot topic in 2025 is data sampling. Many marketers and analysts are noticing that GA4 reports now apply sampling…