Stop trusting broken analytics. Get precise GA4 and BigQuery techniques for accurate session tracking, multi-touch attribution, and campaign ROI.
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Google Analytics 4 & much more!
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Google Analytics 4 (ga4) versus Universal Analytics: Complete Comparison Guide
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Read time:
2–3 minutesIf you’ve used Google Analytics for your website, chances are you’re familiar with Universal Analytics (UA) — the long-standing version that most marketers and analysts grew up on. But now, Google Analytics 4 (GA4) has…
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Understanding GA4 Attribution in BigQuery
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3–4 minutesGoogle Analytics 4 (GA4) BigQuery exports include a wide range of traffic source attribution fields. This variety can feel overwhelming when you’re first trying to understand and calculate attribution. You might envision it in a…
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How to Calculate GA4 Sessions in BigQuery: A Simple Step-by-Step Guide
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1–2 minutesGoogle Analytics 4 (GA4) stores event-based data in BigQuery, where sessions are derived from event timestamps and session identifiers. Below are the steps to calculate the number of sessions from GA4 BigQuery exports, including an…
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How to set up BigQuery linkage in your Google Analytics 4 property
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Read time:
1–2 minutesGoogle Analytics 4 (GA4) allows you to export raw event-level data to BigQuery for in-depth analysis. Below are the steps to set up the export, along with examples. Step 1: Create a Google Cloud Project…
