Unlock the power of Accurate Data
Deep Dive Tutorials
-
Attribution Modeling in Google Analytics 4 using Big Query Data: Last Click vs Data-Driven in GA4
Marketers often ask the big question: “Which channel really drives conversions?”With GA4 and BigQuery, you can move beyond guesswork and…
-
GA4 User Analysis in BigQuery: Active, New, Returning, and Cross-Device Metrics Explained
In this guide, we’ll walk you through SQL queries to calculate Active, New, and Returning Users, explore cross-device behavior, and…
-
How to Track New vs. Returning Users in GA4 Using BigQuery
Understanding the difference between new and returning users is critical for marketers and analysts who care about user acquisition, retention,…
-
How to Calculate GA4 Sessions Only When Consent Is Granted Using BigQuery SQL
When Consent Mode is enabled in GA4, your session reporting gets a bit trickier — especially if you’re working with…
-
GA4 vs Universal Analytics: Key Differences in BigQuery Export
One of the most powerful features in web analytics is exporting raw data into BigQuery for deep analysis. Both Universal…
-
How to Calculate GA4 Sessions in BigQuery: A Simple Step-by-Step Guide
Google Analytics 4 (GA4) stores event-based data in BigQuery, where sessions are derived from event timestamps and session identifiers. Below…
-
How to set up BigQuery linkage in your Google Analytics 4 property
Google Analytics 4 (GA4) allows you to export raw event-level data to BigQuery for in-depth analysis. Below are the steps…
Featured
Latest
Lucas Brey
I’m Lucas Brey, a travel blogger sharing practical guides, hidden gems, and honest tips from the road. Follow along for smart itineraries, great food finds, and stories worth bookmarking.
Categories
Tags
- ai
- analytics
- artificial-intelligence
- attribution
- big query
- BigQuery
- campaigns
- cartabandoners
- checkoutfunnel
- consent mode
- content-marketing
- cookiesexplained
- crossdeviceattibution
- crossdevicestitiching
- datalatencyga4
- digital-marketing
- ecommerce
- events
- funnel
- funnelperformance
- ga4
- ga4 bigquery session stitching
- ga4 traffic_source.medium explained
- ga4bigquery
- ga4bigquerysql
- ga4cookies
- ga4issues
- ga4quirks
- ga4sampling
- ga4sessions
- ga4traffic
- ga4trueusers
- ga4users
- google analytics
- Google Analytics 4
- llm
- marketing
- multitouchattribution
- NEWUSERS
- numberofsessions
- oversampling
- power-bi
- RETURNINGUSERS
- seo
- sessions
- social-media
- sql
- technology
- tips
- traffic
- undersampling
- users
- web