Sonika Google Analytics 4 (GA4) offers a more flexible and event-based model than Universal Analytics, but it can be confusing when it comes to understanding user types. Here’s a breakdown of the main user types GA4 tracks, what they mean, and what you should consider when analyzing them. 1. Total Users 2. New Users 3. Returning … Read more
Google Analytics 4’s Consent Mode helps websites respect user privacy by adjusting data collection based on consent. While this is essential for GDPR and CCPA compliance, it introduces a challenge: attribution gaps. When users initially deny consent but later accept it (or give partial consent), GA4 sessions and conversions may get split or missed in … Read more
Why Session Stitching Matters in GA4 When analyzing user behavior in GA4 BigQuery exports, you’ll quickly realize: sessions are not always clean, continuous, or unified. With Consent Mode, device switching, and delayed user identification (user_id or gclid), GA4 often fragments what should be a single journey into multiple separate sessions. This is where session stitching … Read more
When Consent Mode is enabled in GA4, your session reporting gets a bit trickier — especially if you’re working with raw event data in BigQuery. If a user hasn’t granted analytics consent (analytics_storage = ‘granted’), GA4 won’t assign session or user IDs. That means no session continuity and no proper attribution. But if you’re exporting … Read more
When Consent Mode is enabled in Google Analytics 4 (GA4), the way sessions are initiated, maintained, and reported changes significantly. This ensures compliance with privacy laws (like GDPR or CCPA), but also impacts how you interpret session data in BigQuery or the GA4 UI. Check Out Amazon Deals Discover top offers on books, gadgets & … Read more
Calculating the number of sessions in BigQuery GA4 provides immense flexibility and granularity. However, it can often lead to discrepancies when compared to the GA4 user interface (UI). Understanding these differences and how to mitigate them is key to accurate analysis. How to Calculate Sessions in BigQuery GA4 The most accurate and robust method to … Read more
One of the most powerful features in web analytics is exporting raw data into BigQuery for deep analysis. Both Universal Analytics (UA) and Google Analytics 4 (GA4) support BigQuery, but they do it in very different ways. If you’re a data analyst, engineer, or marketer working with BigQuery, understanding how GA4 and UA differ can … Read more
Google Analytics 4 (GA4) BigQuery exports include a wide range of traffic source attribution fields. This variety can feel overwhelming when you’re first trying to understand and calculate attribution. You might envision it in a specific way. In this guide, I’ve outlined the key concepts and steps I’ve gathered so far in navigating GA4 attribution. … Read more
Google Analytics 4 (GA4) stores event-based data in BigQuery, where sessions are derived from event timestamps and session identifiers. Below are the steps to calculate the number of sessions from GA4 BigQuery exports, including an example SQL query. Step 1: Understanding Sessions in GA4 Step 2: Writing the SQL Query Use the following SQL query … Read more
Google Analytics 4 (GA4) allows you to export raw event-level data to BigQuery for in-depth analysis. Below are the steps to set up the export, along with examples. Step 1: Create a Google Cloud Project Example: If your company is “ABC Retail,” name the project “ABC-Retail-GA4.” Step 2: Enable BigQuery API Step 3: Set Up … Read more