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Problem Solution Breakdown
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How to Reconstruct Accurate Sessions in BigQuery: Session Stitching in GA4
Session counts in GA4 often don’t match what you see in BigQuery exports. This is because GA4 constructs sessions using…
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Why GA4 User Counts Don’t Match Between BigQuery and the GA4 Interface
If you’ve ever compared GA4 user metrics in the interface with BigQuery exports, you might have noticed discrepancies. For example,…
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Comparing Ecommerce Funnel Performance Across Campaigns and Product Categories in GA4 BigQuery
Yesterday’s post: How to Measure and Analyze Cart Abandonment with GA4 and BigQueryToday, we’ll go beyond a single funnel view…
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Understanding GA4 Sessions with Consent Mode Enabled
When Consent Mode is enabled in Google Analytics 4 (GA4), the way sessions are initiated, maintained, and reported changes significantly.…
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Calculating Sessions in BigQuery GA4: Addressing Discrepancies
Calculating the number of sessions in BigQuery GA4 provides immense flexibility and granularity. However, it can often lead to discrepancies…
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