recent posts
- Google Analytics 4 (ga4) versus Universal Analytics: Complete Comparison Guide
- What Is traffic_source.medium in GA4 BigQuery?
- Understanding Sessions in Google Analytics 4 (GA4): A Deep Dive
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Google Analytics 4 (ga4) versus Universal Analytics: Complete Comparison Guide
Introduction If you’ve used Google Analytics for your website, chances are you’re familiar with Universal Analytics (UA) — the long-standing version that most marketers and analysts grew up on.…
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How to Calculate GA4 Sessions in BigQuery: A Simple Step-by-Step Guide
Google Analytics 4 (GA4) stores event-based data in BigQuery, where sessions are derived from event timestamps and session identifiers. Below are the steps to calculate the number of sessions…
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How to set up BigQuery linkage in your Google Analytics 4 property
Google Analytics 4 (GA4) allows you to export raw event-level data to BigQuery for in-depth analysis. Below are the steps to set up the export, along with examples. Step…