GA4 BigQuery

Understanding Sessions in Google Analytics 4 (GA4): A Deep Dive

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Google Analytics 4 (ga4) versus Universal Analytics: Complete Comparison Guide

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Explainers

Google Analytics 4 (ga4) versus Universal Analytics: Complete Comparison Guide

Introduction If you’ve used Google Analytics for your website, chances are you’re familiar with Universal Analytics (UA) — the long-standing version that most marketers and analysts grew up on.…
Explainers

Types of Users in GA4: Definitions & Key Considerations

Google Analytics 4 (GA4) offers a more flexible and event-based model than Universal Analytics, but it can be confusing when it comes to understanding user types. Here’s a breakdown…
Use Case & Application

Rebuilding Attribution Models in GA4 with BigQuery After Consent Delay

Google Analytics 4’s Consent Mode helps websites respect user privacy by adjusting data collection based on consent. While this is essential for GDPR and CCPA compliance, it introduces a…
Deep Dive Tutorials

How to Track User Journeys in GA4 BigQuery with Session Stitching

Why Session Stitching Matters in GA4 When analyzing user behavior in GA4 BigQuery exports, you’ll quickly realize: sessions are not always clean, continuous, or unified. With Consent Mode, device…
Deep Dive Tutorials

How to Calculate GA4 Sessions Only When Consent Is Granted Using BigQuery SQL

When Consent Mode is enabled in GA4, your session reporting gets a bit trickier — especially if you’re working with raw event data in BigQuery. If a user hasn’t…

Google Analytics 4 (ga4) versus Universal Analytics: Complete Comparison Guide