Introduction If you’ve started analyzing GA4 data in BigQuery, you’ve likely come across the field: It looks simple at first. However, in the context of Consent Mode, user stitching, and multi-touch attribution, its meaning and behavior deserve a deeper look. In this post, I’ll break down: Let’s get into it. What Is traffic_source.medium? In GA4 … Read more
Understanding the difference between new and returning users is critical for marketers and analysts who care about user acquisition, retention, and behavior trends. While GA4 simplifies many things, it doesn’t directly provide an easy way to segment returning users—especially if you want to go beyond default reports. This deep dive walks you through how GA4 … Read more
Google Analytics 4 (GA4) offers a more flexible and event-based model than Universal Analytics, but it can be confusing when it comes to understanding user types. Here’s a breakdown of the main user types GA4 tracks, what they mean, and what you should consider when analyzing them. 1. Total Users 2. New Users 3. Returning … Read more