How to Measure and Analyze Cart Abandonment with GA4 and BigQuery
Cart abandonment kills revenue. But with GA4 and BigQuery, you can do more than just spot it—you can uncover when users come back naturally, and when to target them effectively to win them back. Yesterday, we tackled Calculating Conversion Rates at Each Step of the Ecommerce Funnel Using BigQuery SQL.Today, let’s focus on cart abandoners—identifying … Read more