content-marketing

Google Analytics 4 (ga4) versus Universal Analytics: Complete Comparison Guide

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If you’ve used Google Analytics for your website, chances are you’re familiar with Universal Analytics (UA) — the long-standing version that most marketers and analysts grew up on. But now, Google Analytics 4 (GA4) has taken center stage, and it’s not just a redesign — it’s a whole new way of thinking about analytics. Key … Read more

How to Measure and Analyze Cart Abandonment with GA4 and BigQuery

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Cart abandonment kills revenue. But with GA4 and BigQuery, you can do more than just spot it—you can uncover when users come back naturally, and when to target them effectively to win them back. Yesterday, we tackled Calculating Conversion Rates at Each Step of the Ecommerce Funnel Using BigQuery SQL.Today, let’s focus on cart abandoners—identifying … Read more