When Consent Mode is enabled in Google Analytics 4 (GA4), the way sessions are initiated, maintained, and reported changes significantly. This ensures compliance with privacy laws (like GDPR or CCPA), but also impacts how you interpret session data in BigQuery or the GA4 UI. Check Out Amazon Deals Discover top offers on books, gadgets & … Read more
Calculating the number of sessions in BigQuery GA4 provides immense flexibility and granularity. However, it can often lead to discrepancies when compared to the GA4 user interface (UI). Understanding these differences and how to mitigate them is key to accurate analysis. How to Calculate Sessions in BigQuery GA4 The most accurate and robust method to … Read more
Google Analytics 4 (GA4) BigQuery exports include a wide range of traffic source attribution fields. This variety can feel overwhelming when you’re first trying to understand and calculate attribution. You might envision it in a specific way. In this guide, I’ve outlined the key concepts and steps I’ve gathered so far in navigating GA4 attribution. … Read more
Google Analytics 4 (GA4) stores event-based data in BigQuery, where sessions are derived from event timestamps and session identifiers. Below are the steps to calculate the number of sessions from GA4 BigQuery exports, including an example SQL query. Step 1: Understanding Sessions in GA4 Step 2: Writing the SQL Query Use the following SQL query … Read more
Google Analytics 4 (GA4) allows you to export raw event-level data to BigQuery for in-depth analysis. Below are the steps to set up the export, along with examples. Step 1: Create a Google Cloud Project Example: If your company is “ABC Retail,” name the project “ABC-Retail-GA4.” Step 2: Enable BigQuery API Step 3: Set Up … Read more