funnel

Comparing Ecommerce Funnel Performance Across Campaigns and Product Categories in GA4 BigQuery

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Yesterday’s post: How to Measure and Analyze Cart Abandonment with GA4 and BigQueryToday, we’ll go beyond a single funnel view and break down performance by campaign and by product category — so you can quickly see what’s driving the best conversion rates. Why This Matters Not all campaigns or product lines pull their weight.If you’re … Read more

How to Measure and Analyze Cart Abandonment with GA4 and BigQuery

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Cart abandonment kills revenue. But with GA4 and BigQuery, you can do more than just spot it—you can uncover when users come back naturally, and when to target them effectively to win them back. Yesterday, we tackled Calculating Conversion Rates at Each Step of the Ecommerce Funnel Using BigQuery SQL.Today, let’s focus on cart abandoners—identifying … Read more