Understanding Sessions in Google Analytics 4 (GA4): A Deep Dive
Introduction In web and app analytics, sessions are the foundation of most user-level metrics. However, GA4 fundamentally redefines sessions compared to Universal Analytics (UA). Where UA relied heavily on time-based rules, cookies, and pageview hits, GA4 is event-driven, focusing on user engagement and cross-device tracking. Understanding GA4 sessions is critical to correctly interpreting metrics like Active Users, Engagement Rate, Conversions, and … Read more