How to Track User Journeys in GA4 BigQuery with Session Stitching
Why Session Stitching Matters in GA4 When analyzing user behavior in GA4 BigQuery exports, you’ll quickly realize: sessions are not always clean, continuous, or unified. With Consent Mode, device switching, and delayed user identification (user_id or gclid), GA4 often fragments what should be a single journey into multiple separate sessions. This is where session stitching … Read more