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Google Analytics 4 (ga4) versus Universal Analytics: Complete Comparison Guide
If you’ve used Google Analytics for your website, chances are you’re familiar with Universal Analytics (UA) — the long-standing version that most marketers and analysts grew up on. But now, Google Analytics 4 (GA4) has taken center stage, and it’s not just a redesign — it’s a whole new way of thinking about analytics. Key
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What Is traffic_source.medium in GA4 BigQuery?
Introduction If you’ve started analyzing GA4 data in BigQuery, you’ve likely come across the field: It looks simple at first. However, in the context of Consent Mode, user stitching, and multi-touch attribution, its meaning and behavior deserve a deeper look. In this post, I’ll break down: Let’s get into it. What Is traffic_source.medium? In GA4
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Understanding Sessions in Google Analytics 4 (GA4): A Deep Dive
In web and app analytics, sessions are the foundation of most user-level metrics. However, GA4 fundamentally redefines sessions compared to Universal Analytics (UA). Where UA relied heavily on time-based rules, cookies, and pageview hits, GA4 is event-driven, focusing on user engagement and cross-device tracking. Understanding GA4 sessions is critical to correctly interpreting metrics like Active Users, Engagement Rate, Conversions, and Session
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6 BigQuery SQL Tips That Power GA4 Session Stitching & Attribution
Introduction Analyzing GA4 data in BigQuery can be incredibly powerful — but it’s easy to end up with slow, expensive queries as your logic grows. After writing complex GA4 SQL for things like session stitching and consent-aware attribution, I’ve learned some valuable techniques to keep things efficient, readable, and scalable. In this post, I’m sharing
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- Understanding Sessions in Google Analytics 4 (GA4): A Deep Dive
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