recent posts
- Google Analytics 4 (ga4) versus Universal Analytics: Complete Comparison Guide
- What Is traffic_source.medium in GA4 BigQuery?
- Understanding Sessions in Google Analytics 4 (GA4): A Deep Dive
Unlock the power of Google Analytics with Big Query
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Google Analytics 4 (ga4) versus Universal Analytics: Complete Comparison Guide
Introduction If you’ve used Google Analytics for your website, chances are you’re familiar with Universal Analytics (UA) — the long-standing version that most marketers and analysts grew up on.…
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Understanding GA4 Sessions with Consent Mode Enabled
When Consent Mode is enabled in Google Analytics 4 (GA4), the way sessions are initiated, maintained, and reported changes significantly. This ensures compliance with privacy laws (like GDPR or…
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Calculating Sessions in BigQuery GA4: Addressing Discrepancies
Calculating the number of sessions in BigQuery GA4 provides immense flexibility and granularity. However, it can often lead to discrepancies when compared to the GA4 user interface (UI). Understanding…
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GA4 vs Universal Analytics: Key Differences in BigQuery Export
One of the most powerful features in web analytics is exporting raw data into BigQuery for deep analysis. Both Universal Analytics (UA) and Google Analytics 4 (GA4) support BigQuery,…
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Understanding GA4 Attribution in BigQuery
Google Analytics 4 (GA4) BigQuery exports include a wide range of traffic source attribution fields. This variety can feel overwhelming when you’re first trying to understand and calculate attribution.…