recent posts
- Google Analytics 4 (ga4) versus Universal Analytics: Complete Comparison Guide
- What Is traffic_source.medium in GA4 BigQuery?
- Understanding Sessions in Google Analytics 4 (GA4): A Deep Dive
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Google Analytics 4 (ga4) versus Universal Analytics: Complete Comparison Guide
Introduction If you’ve used Google Analytics for your website, chances are you’re familiar with Universal Analytics (UA) — the long-standing version that most marketers and analysts grew up on.…
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Demystifying GA4’s Event-Scoped vs Session-Scoped Metrics in BigQuery
One of the biggest shifts from Universal Analytics to GA4 is the way data is structured around events and scopes. Whether you’re analyzing campaigns, funnels, or user behavior, understanding…
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Why You Can’t Always See Exact Session Counts for the Previous Day in GA4
If you’ve logged into GA4 in the morning and noticed that the previous day’s session count doesn’t look quite right, you’re not alone. This is a common GA4 behavior…
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Comparing Ecommerce Funnel Performance Across Campaigns and Product Categories in GA4 BigQuery
Yesterday’s post: How to Measure and Analyze Cart Abandonment with GA4 and BigQueryToday, we’ll go beyond a single funnel view and break down performance by campaign and by product…
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How to Measure and Analyze Cart Abandonment with GA4 and BigQuery
Cart abandonment kills revenue. But with GA4 and BigQuery, you can do more than just spot it—you can uncover when users come back naturally, and when to target them…