recent posts
- Google Analytics 4 (ga4) versus Universal Analytics: Complete Comparison Guide
- What Is traffic_source.medium in GA4 BigQuery?
- Understanding Sessions in Google Analytics 4 (GA4): A Deep Dive
Unlock the power of Google Analytics with Big Query
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Google Analytics 4 (ga4) versus Universal Analytics: Complete Comparison Guide
Introduction If you’ve used Google Analytics for your website, chances are you’re familiar with Universal Analytics (UA) — the long-standing version that most marketers and analysts grew up on.…
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Accurate Marketing Attribution with GA4 Users in BigQuery
Marketing teams constantly ask: “Which channel truly drives conversions?” GA4 provides user-level metrics and event data, but discrepancies between the GA4 interface and BigQuery exports can make attribution tricky.…
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Why GA4 User Counts Don’t Match Between BigQuery and the GA4 Interface
If you’ve ever compared GA4 user metrics in the interface with BigQuery exports, you might have noticed discrepancies. For example, Active Users, New Users, or Total Users in the…
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GA4 User Analysis in BigQuery: Active, New, Returning, and Cross-Device Metrics Explained
In this guide, we’ll walk you through SQL queries to calculate Active, New, and Returning Users, explore cross-device behavior, and share best practices for deduplication and segmentation. By the…
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Mastering GA4 Users: Metrics, Identity, and BigQuery Analysis
GA4 completely changed how we think about website and app users. Instead of just counting every visitor like Universal Analytics (UA) did, it focuses on real engagement. To truly…