recent posts
- Google Analytics 4 (ga4) versus Universal Analytics: Complete Comparison Guide
- What Is traffic_source.medium in GA4 BigQuery?
- Understanding Sessions in Google Analytics 4 (GA4): A Deep Dive
Unlock the power of Google Analytics with Big Query
-
Google Analytics 4 (ga4) versus Universal Analytics: Complete Comparison Guide
Introduction If you’ve used Google Analytics for your website, chances are you’re familiar with Universal Analytics (UA) — the long-standing version that most marketers and analysts grew up on.…
-
Calculating Conversion Rates at Each Step of the Ecommerce Funnel Using BigQuery SQL
Yesterday, we explored how to query GA4 ecommerce events in BigQuery to analyze your checkout funnel.That post laid the foundation by showing how to pull funnel stage counts from…
-
How to Query GA4 Ecommerce Events in BigQuery to Analyze Your Checkout Funnel
Understanding your e-commerce checkout funnel is key to improving conversions and sales. Google Analytics 4 (GA4) exports detailed event-level data to BigQuery. This lets you slice and dice every…
-
Marketing Channel Performance in GA4: Tracking New vs. Returning Users
Understanding how different channels contribute to user acquisition vs. user retention is critical for optimizing spend and strategy. In GA4, while you get some visibility into user types, a…
-
How to Track New vs. Returning Users in GA4 Using BigQuery
Understanding the difference between new and returning users is critical for marketers and analysts who care about user acquisition, retention, and behavior trends. While GA4 simplifies many things, it…